Newsroom

Amazon has spent over three decades building for customers on the Internet. From the earliest days of ICANN's New gTLD Program we've seen top-level domains as a meaningful opportunity to innovate on behalf of customers. We are excited to be participating again in this round.

We've applied for 8 brand top-level domains: .Alexa, .Echo, .eero, .KGS, .Kuiper, .Leo, .Ring, and .Twitch. These are valuable Amazon brands that correspond to products and services our customers already know and trust.

We have conviction that operating these as dedicated, secure brand TLDs extends the trust customers place in Amazon into authentic and reliable online experiences.

We continue to believe in the promise of innovation in the domain name system and in the multi-stakeholder model that makes it possible. We look forward to working with ICANN and the broader community to see these applications through to delegation.

Congratulations to ICANN and all applicants on a successful Reveal Day!

Amazon Registry has extended the .PAY Sunrise period. Updated registration period dates are below.

Eligibility is unchanged: LRP remains subject to registrant eligibility and registrar/reseller payment-security qualification. For eligibility and registrar qualification details, see the .PAY information page.

Amazon Registry is pleased to announce the launch of .PAY, a TLD dedicated to secure online payment transactions.

Subsequent period dates to be announced. For eligibility and registrar qualification details, see the .PAY information page.

Amazon Registry is pleased to announce the launch of three new TLDs — .FAST, .TALK, and .YOU — beginning August 26, 2025.

Amazon Registry is pleased to announce the launch of three new TLDs — .FREE, .HOT, and .SPOT — beginning April 2, 2025.

Amazon Registry is pleased to announce the launch of two new gTLDs — .DEAL and .NOW — beginning August 1, 2024.